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TikTok's rise to dominance in the realm of social media can be attributed to its unique ability to connect culture with popular consumer categories, ranging from fashion and cosmetics to entertainment. The latest frontier that TikTok is setting its sights on is gaming.

    Gaming is a rich tapestry of technology and creativity that, for decades, has pushed the limits of storytelling, competition, and community building. As we look at the historical trend of game platform exclusivity, we cannot deny its crucial role in shaping the gaming industry. However, a paradigm shift seems to be at the cusp, as this traditionally exclusive landscape is undergoing an unprecedented transformation.

    The landscape of streaming and social media is constantly changing, with new platforms emerging all the time. This can make it difficult for businesses to know where to focus their advertising efforts. In recent months, three new platforms have gained a lot of attention: Rumble, Kick.com, and Threads from Instagram. These platforms offer a variety of features that could be attractive to businesses, but it's important to weigh the pros and cons before deciding whether to advertise on them.

    Gaming is a diverse and rapidly evolving industry, offering a wide array of game designs, styles, and arts to cater to the tastes and preferences of different player bases. From realistic graphics and immersive storytelling to minimalist designs and abstract art, game developers leverage these elements to create unique experiences that resonate with specific audiences. In this blog post, we will explore how different game designs, styles, and arts appeal to various player bases and contribute to the overall gaming landscape.

    According to video game companies, the technology that powers the popular chatbot ChatGPT has the potential to significantly accelerate game development, lower expenses, and revolutionize the way players engage with game characters.

    When Fortnite came out in 2017, it set the bar high for Battle Royale genres and game developers have been trying to replicate Fortnite’s success ever since. Fortnite Creative 2.0 is finally here, allowing creators in the Fortnite community to create their own games and experiences within the client—and there are already plenty of new ones for players to enjoy. The different options are endless, and that’s one of the many reasons the community is still going strong after all these years.

    Finding and engaging with an audience that is willing to share and enjoy your content has become increasingly difficult as traditional methods of mass communication become less effective or more fiercely contested. This new artificial intelligence trend is rapidly transforming the way businesses approach marketing and developing brand loyalty, as companies now look to trusted online personalities to become brand advocates who help to spread their message. The concept of the creator economy is evolving, and it has taken new heights with AI as an essential component of the industry. Here are a few ways that AI has been central to the creator economy’s transformation.

Virtual YouTubers, or VTubers for short, have been rapidly gaining popularity in recent years. Believed to have originated in Japan, these digital avatars, often modeled after anime characters, have become a new form of entertainment and have taken over the internet. From their charming personalities and live streams to their music videos and gaming content, VTubers have become a staple in the world of online content creation.

    The movie industry has always been a highly competitive and constantly evolving field, but in recent years, it has had to grapple with the rising popularity of video games as a form of entertainment. While video games have always been popular, the advancement of technology has made them an increasingly immersive and cinematic experience, blurring the lines between the two mediums. As a result, the movie industry has had to adapt and find ways to coexist with the video game industry.

    Have you ever watched a movie or a TV series and suddenly spot one of your favorite brands integrated within the entertainment content? More often than not, these brands have been strategically positioning their products for the consumer to see. Let’s explore this type of embedded marketing to see how it works.

Questions and concerns are being brought forward about the value of metaverse worlds where usership remains low but yet marketers don’t want to be left behind. The digital experiences being described collectively as “the Metaverse” has gained a great deal of traction and attention in the last two years, but why is the progress so slow? Let’s dive in and take a deeper look into this digital phenomenon.

Gamers and Esports watchers have noticed an increase of feminine-focused products being displayed and marketed throughout the gaming sector. While female-leaning brands in the beauty or feminine care categories don’t seem like they have a direct connection to gaming at first glance, many companies are turning to gaming to connect with the younger women that the gaming industry has traditionally overlooked.

    2022 has seen many high-profile releases like Elden Ring, but the fall/holiday season is still considered the busiest section of the year for video games. Several major releases are set to release in the upcoming weeks and months and it doesn't stop there. With the recent game events and conferences, many titles have been announced for the upcoming years. Frankly, it is hard to decide what games to play, as they all look spectacular. But some stand out more than others, so here are our most anticipated releases before the end of 2022.

    As companies look to access and win customers, many have found success in brand collaboration. When properly executed, such corporate cooperation boosts visibility and revenue for both brands. In short, video games are a hot industry. There are now over 227 million video game players in America, and naturally, savvy marketers are taking note. Celebrities and luxury brands are turning to video games to increase their reach and relevance with the modern consumer.

    Another day has passed and another star streamer has ditched Twitch for an exclusive Yotube deal. This summer has brought some heat to the livestreaming rivalry. Youtube has been announcing so many exciting talents moving to their platform which brings up the old question of which is better: Youtube or Twitch? Well, the answer is surprising as we analyze Youtube’s aggressive approach towards streamer acquisitions.

    When you think of music in video games, you think of the iconic soundtracks of Super Mario Bros, Tetris and Halo just to name a few. These games have soundtracks that are often regarded as the greatest in video games’ short but impressive history. However with the rapid advancements in technology accompanying video games, soundtracks and theme songs have changed dramatically and have become a crucial part of the storytelling process.

    The gaming sector is one of the largest industries today and there are no signs of slowing down. The global gaming market is set to reach $256.97 billion by 2025. On top of that, more than 2.5 billion people worldwide play games everyday. Games provide countless hours and days of entertainment  and effort. There is nothing more rewarding than ranking up, beating a difficult boss or finishing a game and seeing those ending credits. But don’t you wish you can get rewarded for playing games in a more compensating way? Well, here are 4 realistic ways you can get rewarded monetarily for playing your favorite games. 

    As we know, the Esports scene is extremely competitive and fierce. A roster spot is never guaranteed and early retirement is never out of the picture. As more players look forward to transitioning from professional competition to streaming and content creation, Esport organizations are protecting their investments and talent by providing team members with resources and support necessary to make the shift. 

    Cosplay generally stands for costume play and is a performance art where the participants who are called ‘cosplayers’ generally wear fashion accessories and costumes in order to represent a specific character. There has been a rapid growth in the number of people who practice this today since the 1990s and it is a phenomenon which has a significant impact especially in Japan. However, cosplaying has risen from anime into Western mainstream gaming culture. Cosplay events are common when it comes to game and fan conventions and there are also dedicated conventions and international competitions which are centered around cosplay activities. Today, there are many platforms and resources to help you become a cosplay influencer. But first, we need to find the beginnings of cosplaying.

When most people think of NFT, they think of a cartoon picture of an ape on the internet. However, there is much more potential with this new technology. You may have heard the term NFT floating around the web, but what exactly is it?

Introduction of NFT based games

        NFTs or non-fungible tokens are unique units of data that are stored on a digital ledger. Essentially, NFTs use blockchain technology to provide a public proof of ownership for digital assets. NFTs can be anything digital like drawings, music, videos and most importantly in-game items. Players can play fun games while collecting unique, in-game items that hold value. These items can be increased in price and can be sold to other players. The blockchain technology offers history of ownership, transparency, security and availability to all players around the world. But most importantly, it allows players to get rewarded for their time. With decentralized player owned assets, gamers are valued for their grind and effort spent in-game. 

As an adult, when I want to experience fantastical worlds filled with adventures there are many options. I am naturally drawn to video games, but books, movies, and television are also available. However, when growing up, my accessibility to these things were limited, but I did manage to enjoy a number of comics and graphic novels, starring characters from my favorite shows (such as Digimon and Spiderman). Nowadays, I do not watch too many shows, but I am glad that there are still comics/graphic novels which star some of my new favorite titles, specifically from video games.

When game developers want to promote an upcoming title, there are a variety of ways to do so. Many run professional ad campaigns, either inhouse or by hiring influencers (which GGContent is great at *wink*) to produce videos showing the title at its best. However, every so often famous celebrities get involved in the gaming world, either by voicing a character, being portrayed in the title, or by directly endorsing and promoting the title to their fans. This article will highlight some games which have used celebrities to help promote their title and gain traction at launch.

If you are reading this article you are probably interested in gaming in some way, shape, or form. While most fans of video games may stop at playing them, others (myself included) have been interested in taking our hobbies a step further, by producing games ourselves. Now video game creation is complex and difficult, and is often seen as daunting for someone without experience in coding. Luckily, there have been a number of programs and guides released to allow coding-illiterate people to experience game design, which we will be covering some of today.

When looking at the progression of video games since their conceivement, many things may come to mind right away. Of course the consoles and depth to the game have changed, but looking at just a screenshot of the games then, compared to now will lead you to noticing the huge improvement in graphics. Compared to the popular 16 bit games of our past (such as The Legend of Zelda: A Link to the Past or Super Mario World) we now have stunning hyper realistic 4k games which could be mistaken for real life. With these advancements, one may ask how can gaming become more realistic, and it seems VR is the answer.

When it comes to playing video games, there is no lack of choice. With billions of gamers, thousands of game companies, and new games being released every day, it isn’t difficult to say that the market has become a little oversaturated. Among the choices there are a variety of categories, and while classics in each genre have remained cherished, survival games have seemed to not only remain cherished, but popular, years after their release.

Now though there are many popular survival games, some may be unfamiliar with what sets them apart from other genres. Wikipedia defines it as “a subgenre of action video games set in hostile, intense, open-world environments. Players generally begin with minimal equipment and are required to survive as long as possible by crafting tools, weapons, shelters, and collecting resources.” The definition itself sounds gritty, but the description is one many would agree is true, especially since survival genre gamers are used to starting with little and crafting/collecting items to eventually reach the endgame.

2020 has differentiated itself from other past years, in more ways than one. However, as we move forward into 2021, it is important to look back and consider what the shakers and movers in the streaming world did, and how it will affect the coming year.

We have finally reached the end of 2020, and while many we’re upset by the events that transpired this year, we gamers can at least rejoice at some of the great games released as well. However like most of the entertainment industries, along with gaming’s hits, there were a couple of flops that helped serve as a reminder to not always buy into a game’s hype. Well today I’ll be going through some of these titles, as well as talking about those exciting 2021 games coming up!

Whether you are a streamer, viewer, or a game fan in general it is likely that you have heard a lot of hub-bub around Twitch over the past month. Terms such as DMCA have been thrown out, videos are being taken down, and even talk of streamers having to pay developers to stream their games is out there. It can all get confusing, especially when you don’t know where to start, but worry not because GGContent is here!

There is no denying the powerhouse that Twitch is. With Mixer shut down in July, Twitch gained more power in the streaming marketplace, although still contesting with Facebook and YouTube Gaming. Over the past couple months though, big changes in the community and the platform as a whole have emerged. As category popularity sways, we will be taking a look at some of the major changes that have affected Twitch.

When I went to school, video games were very popular, though playing games in school was not allowed. If you brought a handheld system to school it could be confiscated, and if you were found playing games on a school computer you would get a firm warning to stop. When I went to college, this changed, with a number of clubs catering to the avid gamer. However, bigger changes are happening still as highschools have started training competitive video game teams to play in esport tournaments.

Though the announcement was delayed, Sony has revealed the PS5, and many fans are excited. This is some time after the announcement of the Xbox Series X, but with both consoles now revealed, fans must decide what platform they want to invest in playing on for the next couple years. This article will try to stay unbiased, presenting the similarities and differences between the two consoles, though I do hope that in presenting the facts that you will be able to draw your own conclusions and opinions on what console you would get.

Riot Games has made a name for themselves in the gaming community. With their debut game, League of Legends, staying strong over a decade after release, the company had helped create a community that many games yearn for. In recent years though, Riot Games has decided to breach out and do more than release updates to their popular MOBA game, and Valorant’s popularity on Twitch is showing that it is paying off. However, Riot has done more than produce games, with an incredible marketing and animation team behind them, this article will touch on a few of their projects and their impact on the company.

Due to COVID-19 many people, and businesses, have had to adapt to match the expectations of the public. With many activities being limited or shut down, such as sports, parties, or going to the park, many people have resorted to playing online games. Online gaming has changed as well though, as companies try to take advantage of the surge of new and returning gamers, and this article will highlight a variety of companies doing so.

Those who have played games for a good chunk of their lives generally have a favorite title. Some of these favorite games may be more recent titles such as Marvel’s Spider-Man, or titles which are constantly updating such as World of Warcraft. But with newer technology and fancier graphics, some of our favorite older games sometimes have trouble keeping  up with the expectations set up by modern games. Luckily we live in a time where nostalgia sells hard, an era of reboots, remakes, and rehashed Ideas.

As someone who spent their adolescence playing video games, it makes me happy to see the youth of today doing the same. Some of my earliest memories were of staying up late under the covers playing Pokémon Crystal or using the family computer to play AdventureQuest. I still play games today and I wouldn’t be surprised if I never stop, but what does surprise me are the demographics of the average gamer.

As an advertiser getting ready to start your influencer marketing campaign, your first thought is always to reach out to influencers with big subscriber counts, right? The more subscribers, the bigger the reach! But what about the results for your campaign? How much correlation is there between the subscriber count and the number of clicks or referrals they produce? If some big YouTuber has a high subscriber count, but is only pulling less than 30% of that number in views, will your conversions show profitable?

Pre-roll ads are promotional video messages that play before the content the user has selected. They usually run between 30-90 seconds after the channel introduction.

Full-dedicated video ads  are standalone sponsored advertisements that usually run between 5-15 minutes. These ads can cover first impressions, let’s play, and offers an overall, in-depth review.

A common misconception with influencer marketing is that a 5-10 minute full length, sponsored ad will perform better than a 30-90 second pre-roll integration in terms of click and view conversions. While in rare cases this may be true, studies show that a pre-roll video will not only drive more traffic to your video game, but will protect the Youtube channel’s authenticity, prevent ad oversaturation, and is the most cost-effective way to hire as many influencers for your marketing campaign. Here are 5 reasons why pre-rolls are a much better route to take for your upcoming game:

The year is 2006, you’re just getting home from school and you try to determine how fast you can complete your reading assignment so that you can explore Victoria Island, Orbis, and Ludibrium all in a single night. Your friends want to party up with you, but you don’t want to share experience with noobs. Your control key is wearing down and your desk is full of empty water bottles, yet somehow, in some weird way, you are okay with Maplestory taking over your prepubescent life.